What We Do
Not a marketing problem. A foundation problem.
Your website. Your sales team. Your money. Your protection. We fix the foundation your whole business stands on.
We Teach This
This website is the demonstration.
Everything on this page is something we have taught to a room full of business owners first.
We wrote the training on it. Our Root It workshop teaches small business owners to build the website first and use social media second, because social can't save a business with a broken front door.
Your website is the root. Social is the sunlight. A plant with no roots doesn't care how much sun it gets.
So before you take our word for any of this, look around. The site you're standing on was built the exact way we tell our clients to build theirs: plain words, honest structure, and a front door that actually opens.
The Rule We Teach
Website first, social second. If your foundation can't turn a visitor into a customer, every post is just noise. From the Root It Workshop
Problem 01
Your website doesn't bring you customers.
People check you online before they ever call. They Google the trade, they skim three sites, and they pick the one that looks like it has its act together.
If your site is slow, confusing, or five years old, they don't call to ask questions. They just move to the next name on the list. You never even know they were there.
An invisible business pays for its invisibility every single day.
The Fix
Novum Creative
We build digital front doors that turn visitors into callers. Not art projects. Not template farms. Websites designed around one job: making the phone ring.
- Custom website design and build, written in plain language
- Messaging that sounds like you, not a marketing department
- Real photography of your business, your people, your work
- Local search setup so neighbors can actually find you
- Launch walkthrough, so you can run it without calling us
Works on its own. Just need the website? That's a complete engagement.
Problem 02
Your team wings every sales conversation.
Every untrained conversation is money walking out the door. Discounting to close. Chasing instead of leading. No follow-up system, so warm leads go cold in a drawer.
It's not a people problem. Nobody taught them a better way to do it. They're doing their best with no playbook.
You don't have a lead problem. You have a conversation problem.
The Fix
Sales Consulting and Training
Jason trains your people the way he was trained: fourteen years from sales consultant to finance director, schooled by JM&A Group, Sherry Fogel, and P&G. Straight talk that helps people decide, never pushy tactics.
- Real-world sales process your team can actually follow
- How to lead a conversation instead of chasing one
- Follow-up systems that stop leads from going cold
- Finance and numbers fluency, so deals hold together
- Coaching that respects your people and your customers
Works on its own. Team needs training and nothing else? Done.
Problem 03
Nobody's watching the money.
Busy owners run on gut. The bank balance looks fine until it doesn't. Cash surprises show up at the worst possible moment, and the numbers don't get a real look until tax time.
That's no way to make decisions about hiring, equipment, or growth. Guessing with money is the most expensive habit a business can have.
You can't steer what you don't measure.
The Fix
Financial Consulting and Planning
Plain-language financial review and planning for owners who didn't start a business to become accountants. Know where the money goes, plan for the slow months, and make decisions with numbers instead of nerves.
- Honest look at where the money actually goes
- Cash flow planning for slow seasons and surprises
- Simple reports you will actually read and understand
- Planning for growth, hiring, and big purchases
- Retirement and long-term thinking, in plain English
Works on its own. Just want the money side honest? That's enough.
The financial education on this page is general information, not financial, tax, or legal advice. Insurance and financial products are offered through Primerica by Maren Robinson, a licensed Primerica representative.
Problem 04
One bad day could sink the whole thing.
In a small business, the owner is the business. If something happens to you or a key person, everything you built is exposed: the income your family counts on, the jobs your people count on, the whole operation.
Most owners know this and still put it off, because nobody ever explained it in plain English.
Protection you keep postponing is protection you don't have.
The Fix
Company and Employee Protection
Straightforward protection for the company and the people in it, explained without jargon and sized to a small business budget. So the thing you built survives the day you can't be there.
- Key-person coverage that protects the business itself
- Options that take care of your family and your team
- Plain-English walkthrough, no insurance-speak
- Fit to your budget, not a stranger's quota
- Reviewed as your business grows and changes
Works on its own. Only need this piece? We'll handle just this piece.
Company and employee protection options are insurance products offered through Primerica by Maren Robinson, a licensed Primerica representative. This page explains the concepts in plain English; it is not an offer of insurance and is not legal or tax advice.
Take one. Take all. Start where the
pain is worst.
You don't need all four services on day one. Most clients start with one: fix the website, train the team, get the money honest, or protect what's built. Add the rest when it makes sense. One conversation covers all of it.
How It Works
No boxes. No packages.
You're not buying a tier. You're starting a conversation with people who will tell you straight.
We talk
A real conversation about what's actually going on in your business. No pitch, no pressure, no 800 number.
We look
We dig into the foundation: your site, your sales process, your numbers, your exposure. Then we tell you what we see, straight.
You decide
Flat, plain, honest scope. You pick the piece that hurts most, or the whole foundation. Either way, you know exactly what you're getting.
Straight Answers
Questions owners actually ask.
No. Most clients start with one. Fix the website, train the team, get the money honest, or protect what's built. Add the rest when it makes sense for the business.
Sometimes. If the bones are good, we'll tune it up and save you the money. If it's holding you back, we'll tell you straight and show you why. Either way, you get an honest answer, not a sales pitch.
It depends on what needs fixing, and you'll know before we start. We work on flat, plain scope, not mystery billing. Platform costs are always separate and always disclosed.
No. We're based in Roanoke, Virginia, and we work with small businesses and nonprofits across the country. The conversation starts the same way no matter where you are.
No. That's the opposite of what we teach. Your people learn to lead an honest conversation that helps the customer decide. No scripts that sound like scripts, no pressure tactics, no discounting to close.
With a conversation. Reach out through the contact page, tell us what's going on, and we'll take it from there. No forms that vanish into the void.
Your foundation is fixable.
Tell us where it hurts. We'll tell you straight what we see, and you decide what happens next.
Start the Conversation